Promoting Self-Confidence and Individual Beauty
Every year, The Princess Project gives away thousands of dresses to prom goers all over California. Our San Diego chapter, along with the help of our volunteers and community partners, reach over 1500+ local high school teens throughout San Diego County and beyond to help make their prom dreams come true.
We wish all teens a wonderful Prom season!
2024 Dress Appointments at our Mission Valley Dress Store have concluded.
Visit our $5 Dress Sale Fundraiser to purchase a non-prom dress for graduation or summer event!
Thank you to our incredible San Diego City and County Libraries for hosting “Pop-Up” Prom Shop locations this year in the Borrego Springs, El Cajon, Fallbrook, Jacumba, Malcolm X/Valencia Park, Oceanside and Vista communities.
Our Pop-Up appointments have concluded for 2024.
Click here to find out more information about our upcoming events!
Everything is 100% free for high school teens attending prom!
Visit the Events Near You to find out where to get a prom dress outside of San Diego.
If you are looking for a dress outside of the San Diego area, please click here to see our other locations.
Contact our friends at Friar Tux! Sign up your school here.
1640 Camino Del Rio North
San Diego, CA 92108
Note that the store is only open during special events