What is the Princess Project?

The Princess Project promotes self-confidence and individual beauty by providing free prom dresses and accessories to high school teens who cannot otherwise afford them. Our effort is made possible through invaluable volunteer, donor and community support.

  • San Diego has been helping teens since 2009 find their prom dress.
  • With the help of our volunteers and community partners, we reach over 1500+ local high school teens throughout San Diego County and beyond to help make their prom dreams come true.
  • We collect 1,000’s of dresses each year. We hope to collect over 2,000 this season!
  • Over the past 10 years we have given away 10,000+ dresses.


Kendra Scott UTC Holiday Fundraiser Supporting Princess Project San Diego

Kendra Scott UTC is hosting a fundraiser for The Princess Project San Diego on Thursday, December 8th and Friday, December 9th! Shop in-store at Kendra Scott UTC and mention The Princess Project and 20% of your purchase will go to The Princess Project San Diego! You may also shop online at kendrascott.com on December 8th and 9th, and use code GIVEBACK-APBIG in your cart or at checkout and 20% of your purchase will benefit The Princess Project San Diego! (****Please be sure to copy and paste the exact code. If the code is accepted the words “Shop For Good” will appear in your cart!)

Come see us at Bridal Bazaar San Diego!

Know anyone getting married soon or in the near future? Bridal Bazaar is San Diego’s largest Winter bridal show! Happening on Sunday, January 16th 2022 from 10 AM – 4 PM at the San Diego Convention Center, attendees can reserve their ticket online by clicking here or register at the show.  Be sure to stop by our booth to say hello!

Upcoming Events

There are no upcoming events at this time.