What is the Princess Project?

The Princess Project promotes self-confidence and individual beauty by providing free prom dresses and accessories to high school teens who cannot otherwise afford them. Our effort is made possible through invaluable volunteer, donor and community support.

  • San Diego has been helping teens since 2009 find their prom dress.
  • With the help of over 300 volunteers, we reach over 1,500 local teenagers, to make their prom dreams come true.
  • We collect 1,000’s of dresses each season. We hope to collect over 2,000 this season.
  • Over the past 10 years we have given away 8,450 dresses.


NBC 7 & Telemundo 20 Prom Dress Drive

We are excited to be partnering again with NBC 7/39, Telemundo 20 and Broken Yolk Café for their third annual citywide dress drive for The Princess Project! Beginning Monday, February 17th through Sunday, March 1st you can donate your gently used or new formal and prom dresses at participating Broken Yolk locations in San Diego! Be sure to stop by and see us at the Broken Yolk Westfield Plaza Bonita on Sunday, March 1st from 9 AM – 3 PM for their final day of the dress drive!!

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