What is the Princess Project?

The Princess Project promotes self-confidence and individual beauty by providing free prom dresses and accessories to high school teens who cannot otherwise afford them. Our effort is made possible through invaluable volunteer, donor and community support.

  • San Diego has been helping teens since 2009 find their prom dress.
  • With the help of over 300 volunteers, we reach over 1,500 local teenagers, to make their prom dreams come true.
  • We collect 1,000’s of dresses each season. We hope to collect over 2000 this season.
  • Over the past 8 years we have given away 6,050 dresses.


$5 Dress Sale Fundraiser – May 19th and 20th – Open to the Public!!

If you are looking for a graduation, vacation or summer dress, or just want to expand your dress wardrobe, come visit us at our Horton Plaza Dress Store for our two day $5 Dress Sale* Fundraiser on May 19th and May 20th!  Click here for more information.
*Most dresses on sale for $5. Some exclusions apply.

Benefit Cosmetics – Bold Is Beautiful

During the month of May, Benefit Cosmetics will donate 100% of the proceeds from brow waxing to local charities for women and girls. For the second year in a row, The Princess Project is a charity recipient of this program! Get your brows waxed to give back! Visit https://www.benefitcosmetics.com/us/en/bold-is-beautiful for more information and to find a Brow Bar location close to you!

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