Westfield Mission Valley

Shop Your Heart Out Event

Thank you Westfield Mission Valley for selecting The Princess Project San Diego as a charity partner for their “Shop Your Heart Out” event running from October 23rd, 2020 to November 1, 2020! This 10-Day community event offers guests access to exclusive offers from multiple retailers throughout Westfield’s shopping centers, from discounted sales, to gifts with purchase, and more!

To participate, guests will purchase a Kind Pass online at their preferred Westfield shopping center’s website for a minimum of $10. Kind Passes will be sold online only, and all proceeds will benefit the selected charity partners! During the 10-day event, guests will simply show their digital ticket in order to access these offers at participating retailers within their selected shopping center.

To purchase a Kind Pass benefiting The Princess Project San Diego, click here!

What is the Princess Project?

The Princess Project promotes self-confidence and individual beauty by providing free prom dresses and accessories to high school teens who cannot otherwise afford them. Our effort is made possible through invaluable volunteer, donor and community support.

      • San Diego has been helping teens since 2009 find their prom dress.
      • With the help of over 300 volunteers, we reach over 1,500 local teenagers, to make their prom dreams come true.
      • We collect 1,000’s of dresses each season. We hope to collect over 2,000 this season.
      • Over the past 10 years we have given away 8,450 dresses.


Thank You NBC 7, Telemundo 20 and Everyone Who Donated!

We are overwhelmed by the incredible support from the San Diego community during the NBC 7 & Telemundo 20 Prom Dress Drive! Thank you to everyone who came out to Broken Yolk Cafe locations throughout the county and donated prom dresses to The Princess Project. We are excited to share your dresses with our teens!!

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