Shop a wide selection of cocktail, formal, semi-formal, casual, business, and summer dresses, most available with a $5+ donation! (Select bridal and special occasion dresses are offered at separate, specially priced donation levels!)

Registration Link HERE

100% of proceeds support our free prom dress giveaways for high school teens!

Location: Parkway Plaza | 415 Fletcher Parkway, El Cajon 92020

Dates: Saturday, May 30 & Sunday, May 31

Time: 10:00 AM – 4:00 PM (This is a timed-entry event, and an individual reservation is required for each person entering the store).

Before You Book – Please Read!
To create a safe, comfortable, and enjoyable experience for all guests, this event will operate differently from our traditional dress giveaways:

Each person must have their own reservation!
At our prom dress giveaways, teens may attend with 1 guest.
As this is a special event fundraiser, this does not apply. (Teens, parents, family members, and friends all require an individual reservation to enter).

All persons entering the store must have a waiver on file. For attendees under the age of 18, a parent/legal guardian must sign their minor's waiver. 

Each reservation includes one hour of shopping. Entry is limited to your scheduled time to help maintain a smooth and comfortable experience for everyone. Walk-ins are not guaranteed, so please reserve your appointment in advance.

No lines may form outside the store/block walkways. Please plan to arrive no more than 10 minutes prior to your scheduled time for check-in.

For safety and space, strollers are not permitted inside the store.

Early Access “Fill-A-Bag” Opportunities
Want first access to the dresses? We’re offering limited early entry options. (Advance donation required and one person entry per bag.) 

9:00 AM Entry - $50 Bag Donation
Fill your bag with up to 12 dresses in a Princess Project Bag!
9:30 AM Entry - $25 Bag Donation
Fill your bag with up to 7 dresses in a Princess Project Bag!

These early access options help support our mission while giving you the first opportunity to shop. If you are interested in early entrance at 9 or 9:30 AM, please e-mail SanDiego@princessproject.org! 

We are a 100% volunteer-run nonprofit, and we truly appreciate your patience and understanding as we work to create a smooth and enjoyable experience for everyone attending.